Branding is critical to your success as a designer, regardless of your specialty. Build your brand with an emphasis on marketing, interviewing, and networking. In this course, you will create and refine your brand and digital portfolio taking into consideration the relationship of you, the designer, to your work, and ultimately your client(s).
TOPICS
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Resume Design
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Building Your Own Brand
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How to Market Yourself: Know your Audience
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Web + Responsive Design Fundamentals
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Interviews, Networking and Using Resources
GOALS & OBJECTIVES
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Curate and develop your own portfolio.
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Build familiarity with typography, hierarchy, branding, relationship of images, & develop an understanding of how to design across multiple digital platforms (web, mobile, social feeds).
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Foster confidence in presenting and talking about your work.
ASSESSMENT
Grading is based on the individual progress of each student. Students will be expected to come to class prepared to work on assignments & complete project deadlines to receive a passing grade. Participation in class discussions and critiques are also expected.
ATTENDANCE
Due to condensed nature of class schedule (6 classes), attendance & participation in all class meetings is mandatory. Unexcused absences may receive a failing grade, upon the discretion of the instructor. Multiple late arrivals will also have adverse effects on final grades.
MATERIALS
Basic computer skills & computer access and file storage (flash drive, cloud storage, etc.) are required.
MAJOR PROJECTS (**TO BE COMPLETED IN CLASS**)
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Resume
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Personal Brand/Styleguide
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Digital Portfolio
Computer facilities fee: $25
CLASS SCHEDULE
Based on our progress each week, this outline may vary and will be determined at the end of each class; adjustments will be made as necessary. Students are responsible for checking the class website for special announcements or instructions prior to coming to class.
Class 1
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Overview of the semester
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What is a Portfolio?
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In class assignment: career goals, vision board and examples of portfolios you like, discussion
Class 2
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Personal Brand: Branding for Yourself
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In Class Assignment: Creating a logotype and stylesheet
Class 3
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Resume Design
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Building Your Digital Portfolio: Resources
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In Class Assignment: Building and Designing a Resume
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In-Class Assignment: Articulate Mission Statement + Create Your Styleguide
Class 4
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Building Your Digital Portfolio: Resources
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Present your Resume + Styleguide
Class 5
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Job Hunting, Interning, Volunteering: How to Get a Start on Your Career
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In-Class Assignment: Build Your Portfolio – Class 1
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Can't decide on a platform for website?https://www.websitebuilderexpert.com/wix-vs-weebly-vs-squarespace-vs-jimdo/
Class 6
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In-Class Assignment: Continue to Build Your Portfolio – Class 2
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PORTFOLIO PRESENTATIONS
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PMFD
301B-02
Dates: Nov. 27 - Dec. 08
M-W-F, 4:00pm - 10:00pm